Brisbane’s beating urban heart, Fortitude Valley is as effortlessly cool as it is raw, weaving contemporary sophistication and Brisbane’s heritage fabric to create one of Brisbane’s most vibrant, fast paced and popular suburbs. Home to Brisbane’s entertainment scene, ‘The Valley’, as it is affectionately known, offers countless instagram worthy cafes, coffee shops, restaurants and sophisticated boutique speciality shops transforming at night to play host to stylish and chic bars, clubs and live music venues. Providing residents with uncompromised access to Brisbane’s CBD, The Valley is exceedingly popular with an eclectic mix of residents looking to capitalise on the very best inner city, urban living has to offer.
Pure Real Estate is a specialist agency in Property Management and Sales and is looking for more properties in Fortitude Valley and its surrounding suburbs.
We value your Fortitude Valley property and want to help you make the most out of it. If you are considering renting, buying or selling, Pure Real Estate can help with all your real estate needs.
Property Management – Our Property Managers understand that your Fortitude Valley property plays a big role in your life, and we strive to offer exceptional and affordable comprehensive property management services to ensure your relationship with Pure Real Estate is a rewarding experience.
Sales – Our Sales Agents understand that the process of buying and selling can be an emotional and stressful time. We will keep you well informed through the whole process to give you peace of mind and to ensure our Sales Agents are achieving the best results for you.
Contact us today if you are looking for a Property Manager or Sales Agent for your property and experience the Pure Real Estate difference.
A suburb with a long, mixed and vibrant history, Fortitude Valley has long been the beating heart of inner-city Brisbane. First settled in the 1840’s, and named after the vessel ‘Fortitude’, Fortitude Valley was a distant settlement from Brisbane and separated by hilly terrain. A relatively flood free area, Fortitude Valley became known for its commercial importance in the area with Thomas Finney purchasing a drapery business in Ann Street creating the Finney, Isles and Co department store.
Fortitude Valley’s connection by tram to Brisbane CBD in the 1890s cemented the suburb’s importance as a commercial centre with many large department stores establishing themselves in the area. With the introduction of this tram network providing access to Fortitude Valley and beyond, the suburb soon became the city centre outside of the city. Beyond department stores several industrial and manufacturing activities began to emerge in the area.
The suburbanisation of Brisbane in the 1950’s and 1960’s saw the attitude of consumers and residents change with the introduction of suburban estates and commercial centres. This change in consumer behaviour soon took its toll on the suburb causing many retailers to close, while the growing need for increased industrial manufacturing and warehousing soon outgrew available space.
Sitting stagnant until the late 1980’s, the completion of the Chinatown Mall development earmarked the turning point for Fortitude Valley reigniting interest in the suburb and drawing development back to the area. What was once unloved and abandoned department stores and warehouse facilities soon became some of Brisbane’s trendiest and most sought after Real Estate, a trend that remains today.