Why use virtual staging when selling your property? - purerealestategroup

Why use virtual staging when selling your property?

If you’re looking to sell your property, you’ve probably already considered staging it to make it more attractive to potential buyers. But traditional staging can be expensive, time-consuming, and inconvenient. That’s where virtual staging comes in. In this post, we’ll take a closer look at virtual staging and explore the benefits of using it when selling your property.

What is virtual staging?

Virtual staging is the process of using computer software to add furniture, decor, and other design elements to photos of empty or sparsely furnished real estate spaces. The end result is a more appealing and realistic representation of the property, which can be used to showcase the potential of the space to potential buyers.

Why use virtual staging?

There are several benefits to using virtual staging when selling your property:

  1. Cost-effective: Traditional staging can be expensive, particularly if you’re working with a large space or a high-end property. Virtual staging, on the other hand, is often much more affordable, typically 1/15 of the cost of traditional staging, making it a great option for sellers who are on a budget.
  2. Convenience: Traditional staging can be a hassle, particularly if you’re trying to sell a property that’s already vacant. With virtual staging, there’s no need to move furniture or worry about logistics – everything can be done remotely using computer software.
  3. Customisation: Virtual staging allows you to experiment with different design styles and layouts, without the expense and hassle of physically staging a property. This can be particularly useful if you’re trying to appeal to a specific demographic or showcase the potential of an empty or under-furnished space.
  4. Realism: With advances in technology, virtual staging can now produce incredibly realistic results. This means that potential buyers will be able to visualize themselves living in the space, which can be a powerful selling tool.
  5. Flexibility: Virtual staging can be used to showcase a range of properties, from empty apartments to half-furnished homes. This flexibility means that it can be a great option for sellers who want to make the most of their property without having to invest in physical staging.


Wondering how virtual staging can transform messy or cluttered space?

It can be hard for potential buyers to visualise the size and potential when looking at an empty room. That’s where virtual staging comes in. Take a look at these before and after photos to see the transformation:

So how does virtual staging work?

The virtual staging process typically involves the following steps:

  1. Photography: First, photos of the empty or sparsely furnished space are taken by a professional photographer.
  2. Editing: The photos are then edited using computer software to remove any unwanted elements, such as clutter or outdated furniture.
  3. Virtual staging: Furniture, decor, and other design elements are added to the photos using computer software. The end result is a set of photos that showcase the potential of the space.
  4. Marketing: The final set of photos can be used to market the property, both online and offline, to potential buyers.


In conclusion, virtual staging can be a cost-effective, convenient, and flexible alternative to traditional staging when it comes to selling your property. By showcasing the potential of your space with realistic and appealing images, you can help potential buyers visualise themselves living in the space and ultimately make a faster sale.